Many experts, including Consumer Reports, do not believe that the Ionic Breeze Air Purifier performs adequately. According to them other HEPA air purifiers are cheaper and work more effectively. Several independent tests and opinions say Ionic Breeze Air Purifier does not emit enough negative ions to remove dirt particles from the air.
The company behind the Ionic Breeze Air Purifier has been involved in several lawsuits (as no doubt any large company has.) They have both sued and been sued over many different issues, including the ozone which their ionic air purifier produces. This is questionable as the Ionic Breeze Air Purifier would have to exceed EPA limits which are set very low.
Is the ionic breeze air purifier a rip off? In AirPurifiersResource.com's opinion -- no. Despite its apparent downsides there is every indication that the Ionic Breeze Air Purifier is a legitimate product that even exceeds its competition in certain areas such as maintenance.
Read about Ionic Air Purifiers.